Website traffic analysis allows you to get information about:
Correct estimation and analysis of these data will help to detect problems in your marketing strategy and make it more effective. No matter what type of web resource, an online shop or a simple homepage, you need to constantly analyze its traffic.
Analyzing your website's traffic allows you to determine if your website has attracted the number of prospects you expect. The study of your website traffic also helps you to identify their preferences and their behaviour on your website, because the goal of any website is to attract traffic and be visible on the net. You will then know if you have achieved your objectives, which can be, among others, to make people discover the advertisements contained in your pages or to present your products so that visitors will buy. The idea behind this analysis is finally to increase the traffic of your site and can provide answers to:
Once you start analyzing traffic statistics, you will better understand your visitors and their behavioural patterns. The website statistics from the analysis will help you identify the most visited pages and the most popular types of products in your catalogue.
The number of visits to a site and the average time spent by users on each page are indicators that help you determine whether they were interested in your content or whether they just hovered over it and immediately moved on. You will then be able to take the necessary steps to capture the interest of your visitors on each of your pages.
The visitor's path is another factor that determines the reactivity of the Internet user to your functionalities and products. By analyzing the visitor's path, you can determine whether they bounced from one page to another, whether they searched for more content, or whether they left your site after staying for a short time.
The study of your web traffic also takes into account the sources of traffic that led your visitors to each of your sections: direct access to your URL, passage through a referent site, search engine results, etc.
Finally, it is through the audience of your landing pages that you will see the effectiveness of your AdWords links. Your web analytics will then have to take into account the number of clicks that have been made and you will only have to refine your digital marketing strategy by improving the functionality and attractiveness of your landing pages.
As part of a web traffic analysis, the creation of dashboards and custom traffic reports is an important step to get a quick and synthetic vision of your site's performance. These must correspond to your objectives (KPIs) and your target audience. The most common indicators are:
It is also interesting for you to identify the sources of traffic that have caused the most changes. These indicators will give you a precise idea of the type of visitors to your site so that you can effectively segment your customers. You will then be able to draw up a better content strategy or review its tree structure, for example, to ensure its continuous improvement.
Web traffic analysis covers all incoming traffic to your site and allows you to measure its notoriety, to assess the performance of your digital strategy and also to estimate your position in a very competitive market. The use of high-performance traffic sources will allow you to attract Internet users and thus multiply your sales. Following a web analytics analysis, you should be able to define by which means your visitors should arrive on your pages.
The traffic on a site generally comes from multiple sources. There are several types of traffic:
Direct traffic, which is made up of visitors that you have retained and who go directly to your site by typing its URL or via a bookmark. These regulars often come to your site because they are attracted by your regularly updated information or by the products or services offered. You must, therefore, rely on good marketing content and good ergonomics so that they always come back to your pages. Dense direct traffic means that you have succeeded in building the loyalty of many Internet users. If it is low, then you will have to improve your content and expand your offers.
The organic traffic that is generated by searches on search engines. The fact that organic traffic is important means that your site is well-positioned with these tools. Its analysis allows you to appreciate the effectiveness and performance of your SEO techniques. It can be paid, i.e. it can be the result of clicks on sponsored ads using.
Social traffic, which refers to the flow generated by your activity on social networks such as Facebook or Twitter. Your notoriety with your community allows you to convert visits to your online store into purchases. This traffic will be important if you are very active on social networks. You will then be able to post links to your landing page or blog posts.
Referral traffic, which is based on the traffic generated by your net-linking efforts (inbound links). These return links are effective in redirecting Internet users to your website. This traffic will be ample if several links leading to your pages.
It is generated by the clicks made by Internet users from your newsletters. This way, you can send interesting emails to your users and show them your site's good features so that they come to your site more often.